The internet has fundamentally changed the way we make purchase decisions. It therefore follows that marketing has to change too. It turns out the solution is to think like an entrepreneur.
This course is not ‘how to blog’ or the ‘how to search engine optimise’ – it’s not about tactics. It’s about adopting an entrepreneurial mindset that will allow you to achieve marketing success in today’s world.
This is a mindset that will stand the test of Google’s latest algorithm or users leaving Facebook for the next social platform. It’s a mindset that is as relevant to offline marketing as it is to online marketing.